Complete Technique create jewelry for the hip hop scene but are anti "bling". An interesting potion to take being a Jewelers.
They claim to produce items that reference the traditional elements of hip hop.
"In the world of hip-hop, there are two planes of existence. One is the blinged out, audacious world where bigger and brighter is better. The other is the world that is more gritty and underground; a world that is often referenced as closer to the essence of the culture"
"Osa and I want to take Complete where no urban jeweler’s gone. Why stop with jewelry? The future for us is producing electronics, audio equipment, and cameras. We’ll design matchbooks and vintage lighters, custom motorcycle parts and clothing for jetsetters. Who knows."
I like the way they have challenged the usual to create a customer base, and the way they want to continually shatter the perception of a jewelry company and grow creatively.
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